Gazing Technosoft is an IT company and agency that works parallel to mainstream digital marketing companies and agencies and provides exquisite digital marketing services including seo services, social media marketing, ppc, smo, google advertising, etc.
Digital marketing refers to the marketing techniques and strategies that use electronic devices to put forth promotional messaging and quantify its impact to increase the traffic. In simpler words, digital marketing or online marketing is basically the promotion of brands to connect with potential customers.
In practical life, digital marketing typically points to the marketing campaigns that appear on a computer, phone, tablet or any other electronic device for that matter. It can take many forms, including online videos, display advertisements and social media posts.
Gazing Technosoft uses the following digital marketing techniques to increase traffic and potential customers on the website under construction:
1. Search Engine Optimization (SEO): Search engine optimization basically refers to the process of refining the website to uplift its visibility on search engines like google, yahoo, bing, etc. A lot of companies are competing for your keywords. Gazing Technosoft’s team analyzes the strengths and weaknesses your keywords and looks for new possibilities for your success.
On-page : Here in, our main focus is on optimizing parts of your website that are within your control and can be modified to improve the ranking, for instance site accessibility, keywords, page speed, title tags, optimized content, etc.
Off-page : Our effort is aimed towards intensifying the authority of your domain by virtue of content creation and acquiring backlinks from various other websites which consequently results in overarching goal of building the trust and reputation concerning your website from the outside. Some strategies include guest blogging, guest posting, brand mentions, influence marketing, etc.
Search Engine Results Pages (SERP) points out to the search engine’s response to a search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets and rich snippets.
With an intention to feature in SERP, we enable your website to get to the top by enhancing its content using structured data and ensuring it follows Google's guidelines and instructions.
2. Social Media Optimization (SMO) : SMO refers to a digital marketing strategy that utilizes social media networks to expand and enhance a business’ or organization’s online presence. Gazing Technosoft designs its course of action such that it elegantly addresses the decisive intersection of online visibility and customer interaction.
3. Social Media Marketing (SMM) : Social Media Marketing is a marketing strategy that aims social media platforms like Facebook, Instagram and Pinterest for brand promotion and targets audience expansion, website traffic boosting and increasing sales subsequently. Technosoft’s digital marketing panel provides a viable solutions to achieve a high conversion rate and lead generation. Along with it, your social media handle will certainly see an increment in the number of likes, comments, followers, etc which will altogether result in a boost to your business.
4. Pay-Per-Click (PPC) : Pay-per-click is a frame of online marketing wherein advertisers pay an amount each time one of their ads is clicked. Essentially, it’s a way of purchasing visits to your website, rather than making an effort to earn those website visits organically.
Ad manager : Ads manager is a tool that facilitates viewing and modifying the results of your ads. Essentially, it is an ad campaign command center that administers when and where your advertisements will run and tracks the progress of the ad campaigns. This is extremely beneficial for digital marketing companies. Google ads manager is one of the most widely used ads manager available to the social media marketing and digital marketing platforms.
5. Google My Business : Google my business is the platform where you can create your business profile and list yourself or your business on google map. Google my business is the most trusted platform, where you can see any business profile and know about its popularity or customer reviews. Google my business listing have the many informations like physical location of your store, address, phone number, email id, photos, customer's review, website, working days, and working hours.
Gazing Technosoft is primarily focused on pitching in colours of creativity and innovation on the canvas called technology with solutions and services that increase business efficiency alongside workforce employment and enhance the deliverable that stand up to client’s expectations and objectives.
In the brief experience that we have, we have specialized in delivering industry explicit arrangements and administrations in the form of software, websites, mobile and web applications, etc.